Ewell Smith interviews Lance Freeman, President of Franchise Development for Xponential Fitness, who introduces their newest franchise concept - BFT (Body Fit Training)

BFT hits the sweet spot between Cross Fit and HIT training. Another sweet spot is the revenue with high margins. 

5 takeaways Lance shares from this episode Your First Franchise: 

1. How and why Lance has 30+ years of franchise experience
2. An overview of the largest boutique fitness franchise group on the planet
3. Lance introduces BFT - Body Fit Training
4. Financial insights - the profit margin and the investment level
5. What makes the ideal candidate - could this be you?